Packaging is one of the critical parts of marketing. It is the label of a product that pulls or drives the buyers away. So, if you haven’t got the label right, your product will not sell even if it’s outstanding. In marketing, labels play a huge role in making a product sellable. Because packing of a product is what meets the eye at first, it is a seller’s single shot at interesting the buyers. There are some characteristics that a label maker focuses on to make it great. Let’s take a look at what they are: Continue reading “5 Key Characteristics of a Great Label”